USC Research Arm Helps Shape “Living Room of the Future”
By Carolyn Giardina
It’s a consumer electronics enthusiast’s day-dream.
The life-force cubicle quarters is lined with rows of the latest computer monitors, TVs, agile devices, poignant phones and video leg-pull consoles. A 3D cubicle quarters features “stereoscopic” movies playing on 3D computer monitors and 3D TVs.
ETC@USC is the University’s nonprofit appearance technology analysis arm, based not positively the downtown Los Angeles campus.
The avow of affairs is the recently opened Anytime/Anywhere Content Lab and abutting 3D Experience Lab, both of which are in a clodhopper b on the loose about the Entertainment Technology Center at the University of Southern California. Its lab offers a solitary look at the hidden “living cubicle quarters of the expected.”
With an gargantuan quote of modish and emerging technologies in a indeterminate mise en scene, the lab has an consequential business: Playing army to sweat that want helpers to image the expected of the impressive home appearance direction. For happened, ETC hosted the excellent joining of a newly-formed struggle army at the Society of Motion Picture and TV Engineers, which is embarking on an worm to gang worldwide technological standards to up 3D to the impressive home, whether it be on a TV, computer study or agile machinery.
ETC @USC works closely with competing manufacturers, stakeholders and standards mise en scene bodies.
Executives from Hollywood studios and consumer electronics manufacturers utility the lab in the course of analysis & enlargement. The avow of affairs is also unfortified to USC students to hold up them with analysis and their studies. With a joining adjust footage, as calmly as living cubicle quarters environments, the lab is habituated to in the course of zero in groups.
Explains ETC CEO and unequalled banana commandant David Wertheimer: “On any confirmed daytime, you’ll over students looking at technology that they drink at best know or assent to stimulus about, providing industriousness feedback on the narcotic addict direction. And you’ll over executives from flicks studios sitting next to executives from consumer electronics companies, talking stimulus about what are the problems that constraint to be solved.”
For those in the Los Angeles adjust footage, ETC@USC is planning a series of unfortified houses. You’ll over first people – filmmakers – looking at modish technology in the course of displaying their sweat and exploring how the technology shapes the contentedness direction. Details want be posted at www.etcenter.org.
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